Moving DOOH isn't just effective—it's a multiplier

New research from Reveal (our attribution partner) studying 400,000+ participants across multiple campaigns found that combining moving OOH with traditional static billboards increases campaign performance by 50-100%.

The Key Finding

Audiences exposed to BOTH formats were 2.5x more likely to visit websites or stores compared to static-only exposure. This validates what we've been seeing in Miami: our mobile LED screens on delivery vehicles don't compete with billboards—they amplify them.

How It Works

When your message moves through neighborhoods at street level while your billboard dominates the highway, you're not just adding reach. You're creating frequency at different touchpoints that compound each other. For our CPG and retail clients, this means every Lumix screen in your media mix isn't just another impression—it's a performance enhancer for your entire DOOH strategy.

The Bottom Line

Statistically significant. Industry agnostic. Scalable. Book a Demo with us if you want to see how this plays out in your Q1 planning.

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