The Quiet Power of Showing Up: A Practical Guide to Sustainable Growth
A small story about the morning I almost quit
Three winters ago, I sat at a cheap kitchen table, fingers numb from the draft sneaking under the door, debating whether to call it. I had shipped weekly for twenty-one weeks. That morning, I had nothing. No punchy hook, no big idea, just a stack of half-thoughts and a lot of reasons to skip. I made tea instead. Fifteen minutes later—out of stubbornness more than inspiration—I opened a blank doc and wrote a sentence that didn’t feel profound. But it was a start. I showed up. Twelve months on, that single morning sat at the root of a compounding habit that changed my work: quieter, steadier, relentlessly consistent.
This is an essay about showing up, not as a slogan, but as a system: how to build one hour a day that compounds into credibility, craft, and compounding opportunity.
Why showing up beats intensity
Intensity feels heroic. Consistency feels ordinary. The paradox is that the ordinary pace is the only one that compounds. A 9/10 effort once a month is less valuable than a 6/10 effort every week. Audiences, colleagues, and algorithms all learn to trust cadence. You become reliable—to them and to yourself.
Think of it as interest on identity. Every small deposit strengthens a self-concept: “I’m the kind of person who ships on Tuesdays.” When identity stabilizes, friction drops. You waste less time negotiating with yourself. The work starts sooner.
Compounding in practice
- Skill compounding: repetition turns slow thinking into fast pattern recognition.
- Trust compounding: people learn you’re reliable; they engage and refer.
- Surface area compounding: the more you ship, the luckier you get.
The 90-minute cadence
Here’s a simple weekly structure that works for most creative and strategic work. It’s light, boring, and effective.
Monday: Define the question (20 minutes)
Write down the single question this week’s piece will answer. Good questions are concrete and generous. For example: “How can a team add a feedback ritual without more meetings?” Then list three examples you’ve seen or tried. Close the doc.
Tuesday–Thursday: Make obvious progress (3×20 minutes)
Three short sessions. No heroics. Each day do one thing: outline, draft a messy middle, smooth a transition, or add a concrete example. Stop when the timer ends. Stopping is part of the system; it keeps Friday light.
Friday: Polish and ship (30 minutes)
Read aloud, tighten sentences, add a one-line takeaway, and ship. If it’s not perfect, good. Perfect is a brake pedal disguised as quality control.
Structure beats motivation
Motivation is a weather pattern. Structure is a thermostat. If you want consistent output, reduce the number of choices you make between intention and action.
Make showing up easier than skipping
- Pre-commit the time: same slot, same place, non-negotiable.
- Lower the threshold: success criteria = “I opened the doc and wrote for 15 minutes.”
- Create state cues: a mug, a playlist, a browser profile. Rituals reduce context switching.
Common blockers (and how to disarm them)
“I don’t have time.”
Time rarely appears; it’s allocated. Start with 2×20 minutes per week. Guard them like meetings. Treat the calendar as a contract, not a wish.
“I don’t have ideas.”
Ideas are byproducts of attention. Keep a lightweight capture file on your phone. Every time something annoys, delights, or surprises you, capture one sentence. On Mondays, pick one. Quantity precedes quality.
“My work isn’t good enough.”
Probably true—and that’s fine. Showing up is how it becomes good enough. You can’t edit a draft that doesn’t exist.
A simple template for weekly essays
Steal this. Adjust later.
- Anecdote or hook (150–200 words): a moment with texture; concrete details beat grand claims.
- What this is really about (100–150): name the tension; define the stakes.
- Three lenses (300–500): skill, system, story. Use subheadings. Add examples.
- Application (200–300): steps a busy person can take this week.
- Takeaway (1–2 lines): the sentence you want them to remember.
Examples of “showing up” systems
The manager
Every Wednesday, publish a 5-bullet internal note: wins, blockers, one principle, one shout-out, one decision. In six weeks, your team’s alignment improves. In six months, your writing and decision logs become a leadership asset.
The founder
Every Friday, a public build log: one metric, one customer story, one thing you tried, one lesson. Investors and candidates can see how you think. Momentum becomes visible.
The designer
Daily 10-minute critique of a product you love. Post one annotated screenshot. Pattern recognition accelerates; your taste sharpens because you practice seeing.
Advice that actually fits into a week
- Define your minimum viable session: 15 minutes is enough. Really.
- Count streaks, not likes: consistency is the KPI; anything else is bonus.
- Reuse your work: turn one essay into a thread, a talk track, a checklist.
- Reduce scope, not frequency: if life gets chaotic, ship something shorter—not nothing.
Takeaways
- Your identity follows your calendar. Decide who you are by what you schedule.
- Consistency compounds; intensity impresses (briefly).
- Small, repeatable wins beat occasional heroics.
One gentle push
Tomorrow morning, pick one 20-minute slot. Put it on your calendar. When it arrives, don’t try to feel ready. Make tea. Open a blank doc. Write one unremarkable sentence. The point is not to be extraordinary today. It’s to still be here in a year, quietly building something that looks a lot like mastery.
If you want more systems like this—templates, prompts, and honest notes from the field—subscribe below. I send one practical essay each week.
Iñaki Usandizaga is Co-Founder & COO of Lumix Ads. Follow the journey on LinkedIn.