Why DOOH + Retargeting Is Outperforming Pure Digital

The Problem With Digital-Only Advertising

You already know this, but let's say it out loud:

Meta and Google are crowded, expensive, and getting harder to track.

• iOS privacy updates killed your attribution
• CPMs have doubled in 2 years
• Everyone's bidding on the same audiences
• You're in an arms race with brands that have 10x your budget

And here's the thing: you can't outspend them on their turf.

But you can out-position them.

Want to see how? Book a 15-min strategy call →

Why DOOH Changes the Equation

Digital Out-of-Home (DOOH) advertising does something digital ads can't:

It owns physical space where your customers already are.

Not on their feed (where they're scrolling past). Not on a website (where they clicked by accident). But in the real world – in their neighborhood, during their daily routine, when they're already thinking about ordering food or booking a service.

But here's where it gets interesting:

Traditional DOOH (billboards, bus stops, CCTV) has always been stuck in the past.

• Static placements you can't change
• No idea who actually saw your ad
• Zero attribution or retargeting
• Priced for enterprise budgets ($50K+ monthly minimums)

That's why most South Florida SMBs never considered it.

The New Model: Mobile DOOH + First-Party Data Capture

Here's what's different about mobile DOOH on delivery vehicles:

1. Your Ads Move With Your Customers

Instead of hoping people drive past a static billboard, our screens are on Uber Eats, DoorDash, and GoPuff vehicles that are already delivering to your target neighborhoods.

Your ad shows up where your customers are ordering from. In real-time.

Lunch special? Our screens are in Brickell business districts at noon.
Weekend brunch? We're in Coral Gables and Miami Beach on Saturday morning.
Happy hour promo? Wynwood and Brickell at 5 PM.

You can't do this with a static billboard.

2. First-Party Data You Can Actually Retarget

Here's the unlock most brands miss:

When someone sees your DOOH ad, we capture their Mobile Advertising ID (MAID).

That MAID feeds directly into your Meta and Google retargeting campaigns.

Now you're not just getting impressions. You're building a custom audience of people who saw your ad in the real world.

Think about that:

• They saw your billboard while waiting for their lunch delivery
• 2 hours later, they see your Meta ad
• Next day, they see your Google ad
• You're not a random brand anymore – you're the brand they keep seeing everywhere

That's omnichannel done right.

3. Precision Targeting That Static Billboards Can't Match

We're not just mounting screens and hoping for the best. We're using:

• Heat mapping – Deploy where your customers actually cluster
• Geofencing – Target specific neighborhoods, competitor locations, event venues
• Day-parting – Your ads run when your audience is most active
• Real-time repositioning – Market shifts? We move with it

Want to swarm Art Basel? Done.
Want to own Brickell during Heat games? Done.
Want to blanket Wynwood on Friday nights? Done.

Static billboards stand still. We move strategically.

4. Accessible Pricing for Growing Brands

Traditional DOOH requires $50K+ monthly commitments.

We've built this for brands spending $5K-$20K monthly on advertising.

Why? Because we're mobile. Lower infrastructure costs. Higher efficiency. Better targeting.

You get enterprise-level reach at a fraction of the cost.

Real Talk: Why This Works in South Florida

It's hyper-local. Neighborhood-driven. And people here order everything.

When you combine:

• Mobile screens on delivery vehicles
• Strategic zone targeting (Brickell, Wynwood, Coral Gables, Miami Beach)
• First-party MAID capture
• Retargeting through Meta/Google

You create a funnel that digital-only campaigns can't replicate.

Someone sees your ad → Orders from DoorDash → Sees your Meta retargeting → Becomes a customer.

That's not brand awareness. That's conversion.

Why Now? (And Why We're Ready)

Three weeks ago, we made a tough call:

We had 25 screens in market with plans to scale to 125 in one week. But we realized we were building for quantity, not quality.

So we ripped out everything and rebuilt from scratch.

Now we're running 50 screens in 100% strategic zones with:

• Unified tracking system
• Real-time heat mapping
• Same-day campaign adjustments
• Clean MAID capture feeding your retargeting

We went from 8M impressions monthly to 20M+ impressions monthly.

Why does this matter for you?

Because we're now operationally ready to scale with serious brands who want DOOH + retargeting done right.

The Question You Should Be Asking

"What if I could own my neighborhoods the way enterprise brands own theirs – but at a budget I can actually afford?"

That's what mobile DOOH + retargeting gives you.

You're not outspending your competitors. You're out-positioning them.

Ready to See How This Works For Your Brand?

If you're spending $5K+ monthly on Meta/Google and you're not using DOOH with retargeting, you're leaving growth on the table.

On the call, I'll show you:

• Heat map of where your customers cluster
• Strategic zone deployment for your brand
• MAID capture estimates for retargeting
• Day-parting strategy for maximum conversions
• Budget breakdown (transparent, no BS)

We're tracking 20M+ monthly impressions across Brickell, Wynwood, Miami Beach, Coral Gables, and every key South Florida corridor.

Your competitors are still fighting for the same pixels. You could own the streets.

Grab a time on my calendar →

Stay Connected

Want more insights on mobile DOOH, ROAS optimization, and what's actually working in South Florida advertising?

Follow me on LinkedIn – I share real campaign data, market insights, and lessons from scaling Lumix week by week.

Onwards,

Iñaki
Co-Founder & COO, Lumix Ads
Backed by Jason Calacanis

📧 Not ready to book yet? Email me with questions
🔗 LinkedIn | Book a Call

P.S. – If you're a CPG brand, restaurant group, or service business doing $500K+ annually in South Florida, this is built for you. We're also expanding to San Francisco (Q1 2026) and Los Angeles (Q2 2026). Book a call to get early mover advantage in those markets.

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